Case Study: Ruth’s Chris franchise boosts customer returns with Adentro

Ruth’s Chris boosts customer returns 27% with Adentro

The Ruth’s Chris franchise group Big Steaks Management faced a challenge in measuring the impact of its digital and print advertising campaigns on driving new and repeat guests to its restaurants. They needed a way to directly attribute in-store visits to their marketing efforts and partnered with Adentro to find a solution using its marketing platform and Walk-Through™ attribution.

Adentro implemented a solution that utilized guest WiFi to monitor in-store behavior and attribute visits to marketing exposure. After onboarding all nine franchise locations, the group saw significant results: a 27% increase in customer returns, over 8,500 new contacts added to their database, and a 185% overall marketing ROI. Adentro provided the measurable data needed to optimize their campaigns.

Ruth’s Chris