Case Study: Large Pizzeria Company achieves surge in online orders and engagement with Adentro

Renowned pizzeria doubles down on marketing spend with Zenreach during pandemic

Large Pizzeria Company, a nearly century-old, regional pizza brand operating about a dozen restaurants, faced a sudden loss of dine‑in business when the COVID‑19 pandemic hit. To rapidly communicate new takeout and delivery options and protect revenue, the company engaged Adentro for targeted marketing support, including social ad campaigns and location‑based spend optimization.

Adentro helped the pizzeria increase marketing spend from $1,500/month across three locations to $20k across ten locations and optimized budgets by individual store performance. The campaign generated over 786k unique impressions in six weeks, lifted social CTR to 1.75% (vs. a 0.9% industry average), drove 202k homepage views, 10.6k call‑to‑order clicks and 27.1 purchase page clicks per day in early April, and saw the two busiest locations reach full weekend delivery capacity within two weeks — results achieved through Adentro’s campaign management and location optimization.