Case Study: Ovation Bistro & Bar achieves 6x return on ad spend and $4.08 cost per new customer with Adentro

Ovation Bistro & Bar meets new meat fans with Zenreach

Ovation Bistro & Bar is a three-location, family-owned smokehouse known for its in-house smoked meats and Southern barbecue. Facing the common restaurant challenge of reliably driving new customers and trimming waste from a roughly $10K monthly marketing budget, owners Joel and Fernando Rodriguez needed a way to measure which programs actually brought people through the door. They turned to Adentro and its marketing platform—using Adentro’s walk-through tracking to tie ads directly to visits and better allocate spend.

Adentro helped Ovation launch a $1K happy-hour campaign at one location and measure results via the Walk-Through Rate™, proving the approach before expanding to other sites. That first campaign drove 245 new customer walk-ins, a $4.08 cost per new customer, an average check of $29, and more than 6x return on ad spend; Ovation subsequently shifted over 60% of its marketing budget to Adentro because of the strong ROI.

Ovation Bistro & Bar

Joel Rodriguez

Owner