Case Study: Jim Butler Chevrolet achieves 6x more leads and 44% email open rates with Adentro

Jim Butler Chevrolet - Customer Case Study

Jim Butler Chevrolet, a fast-growing dealership in Fenton, MO, faced a major marketing challenge: low-quality and low-volume email capture. Their website produced fewer than 100 emails per month and the Chevrolet-provided list was poorly targeted, leaving the dealer stuck between low-volume/high-quality and high-volume/low-quality lead streams. Adentro stepped in with a WiFi-based email capture and automated marketing solution to improve reach and data quality.

Adentro implemented guest WiFi capture tied to device identifiers and automated follow-up emails, driving a more consistent, targeted stream of contacts. The dealership collected more than 6x the emails they previously got from their website, achieved a 44% email open rate, sent almost 900 automated messages with higher engagement than prior ExactTarget efforts, and produced a 36% Walk-Through Rate (over one-third of recipients returned within seven days).

Jim Butler Chevrolet