Case Study: Hopdoddy Burger Bar achieves 8.67:1 marketing ROI with Adentro and Thanx

Hopdoddy Burger Bar drives 8.67:1 marketing ROI with Adentro

Hopdoddy Burger Bar, a fast-casual restaurant chain, faced challenges with profitable growth and rising customer acquisition costs. They struggled to systematically capture customer data from casual visitors and lacked the tools to run targeted, measurable marketing campaigns. To address this, they partnered with vendor Adentro, using its solution for first-party data capture and closed-loop marketing attribution.

The solution implemented by Adentro automated customer data capture through Wi-Fi signups and integrated it into their CRM. This enabled Hopdoddy to deploy targeted multi-channel campaigns with intelligent audience segmentation. The results were significant, including an 8.7:1 return on ad spend, over $166,000 in revenue from campaigns, and the addition of 52,000+ new customers to their database at a cost-per-conversion well below the industry average.

Hopdoddy Burger Bar