Case Study: Grossmont Center achieves 30,000+ email subscribers and boosts repeat visits with Adentro

Grossmont Center - Customer Case Study

Grossmont Center, an outdoor shopping mall in La Mesa, California, struggled to grow its email list and deliver relevant campaigns because signups relied on a slow, manual, location-specific process that yielded just 400 emails over months. To solve this, Grossmont Center turned to Adentro’s WiFi marketing solution to capture visitor contact information at hotspot login across the entire 939,000 sq ft property.

Adentro implemented free WiFi login capture and automatic visit tracking so the marketing team could build rich customer profiles and send targeted messages about restaurants, events and promotions. Using Adentro, Grossmont Center grew its list from 400 to over 30,000 (about 500 new contacts per month), achieved 56% repeat WiFi users, increased event attendance and awareness, and eliminated handwritten collection—freeing staff time and improving return visits and in‑mall experiences.

Grossmont Center

Lori Moore

Vice President