Case Study: Genuine Concepts drives 9,000+ walk‑ins and $2.46 cost per new customer with Adentro

Genuine Concepts’ ads attract too many customers

Genuine Concepts, a restaurant group with seven brands and 12 locations across Phoenix, Scottsdale, Tucson and Flagstaff, struggled to turn digital impressions into actual diners. Marketing director Julia Thorn and her two-person team relied on print, social and geofencing but lacked precise targeting and in‑store tracking. To focus on new-customer acquisition they partnered with Adentro, using its Engage and Attract tools to build customer-based audiences and measure real walk‑ins.

Adentro helped Genuine Concepts target ads to real customers and track Walk‑Throughs, letting the team optimize for visits rather than clicks. The campaign delivered over 9,000 walk‑throughs attributable to marketing, lowered the cost per new customer to $2.46, and produced roughly an 8.14× return on ad spend on first visits; Julia even paused ads when reservations filled. Adentro’s solution gave clear ROI metrics and the operational simplicity the small team needed to scale effective promotions.

Genuine Concepts

Julia Thorn

Marketing Director