Case Study: Coyote Ugly Saloon achieves 50% reduction in customer acquisition cost and 200% increased engagement with Adentro

Coyote Ugly Saloon takes a shot with Zenreach

Coyote Ugly Saloon, the global bar chain known for its bartop antics, needed a way to connect digital marketing to real in‑bar visits and prove ROI. Chief Media Officer Lejon Killingsworth found that impressions, clicks and social engagement didn’t show whether ads actually drove customers, so Coyote Ugly turned to Adentro, using guest WiFi capture and Adentro’s Attract product to collect customer contacts and measure real visits.

Adentro built a rich customer database from guest WiFi, introduced the Walk-Through Rate™ to tie email and digital ads to actual visits, and used Adentro Attract to create optimal audiences for campaigns. The result for Coyote Ugly Saloon was a clearer, visit‑based ROI and strong performance gains — a 50% reduction in customer acquisition cost and a 200% increase in engagement — enabling continual optimization of creative and targeting.

Coyote Ugly Saloon

Leejon Killingsworth

Chief Media Officer