Case Study: The Dinex Group achieves rapid email list growth (64K contacts) with Adentro

Connecting customers with Chef Daniel Boulud’s Dinex Group

The Dinex Group, Chef Daniel Boulud’s restaurant company, faced slow email-list growth and lacked the guest profile data needed for targeted marketing across its diverse concepts. Relying on comment cards and occasional newsletter sign-ups left marketing teams without scalable, actionable customer information, so The Dinex Group adopted Adentro’s WiFi marketing solution to automate contact and demographic capture across their locations.

Adentro deployed a WiFi-based customer capture system that automatically collected guest emails and profile details, enabling rapid list growth and segmentation. The program generated thousands of contacts in the first month and more than 64,000 contacts in a year (with a 6.7% WiFi signup rate), delivering hundreds of new emails monthly, sharper audience targeting, and marketing campaigns that drove tangible results—such as events selling out within days—while making Dinex’s marketing more efficient and creative.

The Dinex Group

Tami von Isakovics

Executive Marketing Director