Case Study: Bad Daddy’s boosts takeout and delivery with Adentro

Bad Daddy’s boosts kids eat free CTR to 2.9% with Adentro

Bad Daddy’s, a burger bar chain, faced a severe decline in on-site visits when the COVID-19 pandemic led to widespread quarantine orders in March 2020. The vendor Adentro provided marketing services to help them track store traffic and run promotions, but a new solution was urgently needed to address the sudden loss of revenue.

Adentro advised Bad Daddy’s to shift its entire online marketing spend to focus on takeout and delivery. The vendor implemented a targeted campaign promoting weekly offers, which successfully drove traffic to the online order page. This strategic shift yielded significant results, including a standout campaign with a 2.9% click-through rate for a "Kids Eat Free" promotion, which was more than double the industry average.

Bad Daddy’s