Case Study: Anthony's Coal Fired Pizza doubles loyalty reach and collects 150,000+ customer emails with Adentro

Anthony’s Coal Fired Pizza uses Zenreach to treat customers like family

Anthony’s Coal Fired Pizza, a fast-growing chain of more than 60 restaurants, needed to preserve its “everybody-is-family” hospitality as it expanded. To keep the personal touch at scale, Anthony’s turned to Adentro’s guest WiFi and customer data capture solution to identify guests, collect contact info, and feed that intelligence into their loyalty efforts alongside Paytronix.

Adentro implemented an automated integration that routed WiFi-collected contact and visit data into the loyalty system, eliminating manual uploads and enabling timely, personalized email outreach. As a result, Anthony’s now captures 7,000+ emails per month (150,000+ in under a year), re-engaged more than 1,800 lapsed customers, and doubled the number of customers invited to its rewards program, proving Adentro’s solution delivered measurable growth and efficiency.

Anthony’s Coal Fired Pizza

Skip Kimpel

Vice President