Case Study: Video Game Developer and Publisher achieves 15X reach with Adelphic

Video Game Developer and Publisher Leverages Viant’s Total Graph to Retarget Audiences Exposed to Digital Out-of-Home Campaign

Video Game Developer and Publisher Company partnered with Adelphic to build awareness for a top-selling game launching on a popular portable platform. The challenge was to extend the reach of an initial digital out-of-home (DOOH) campaign and connect with audiences exposed to the ads across additional devices.

Adelphic used DOOH billboards in high-traffic locations and then applied cross-device retargeting through Viant’s Total Graph, Cuebiq location data, and Adelphic’s people-based device graph to identify and reach exposed users on their other devices. Adelphic’s solution increased reach by 15X across exposed users’ known devices and delivered a 71.8% viewability rate for the retargeting campaign.