Case Study: Top-Five Global Car Brand Achieves 3x CPP Efficiency with Adelphic Digital Video

Top-Five Global Car Brand - Customer Case Study

Top-Five Global Car Brand turned to Adelphic to shift away from increasingly expensive and scarce spot television advertising and instead reach prospective car buyers ages 25-54 across all 210 major U.S. markets. The goal was to run a cross-device campaign that could deliver the right reach, frequency, and efficiency in a highly competitive TV inventory environment.

Using Adelphic’s TV extension solution, the brand managed cross-device reach and frequency, targeted adults 25-54, and deployed varying creative across markets while leveraging digital video and advanced measurement. Adelphic delivered up to 3x better cost-per-point efficiency versus spot television, achieved 660 average TRPs across all 210 DMAs, reached over 60% of households on at least one mobile device, and drove adults 25-54 to 14% above the industry benchmark.