Case Study: Leading Bookseller drives foot traffic and sales with Adelphic

National bookseller put Adelphic to the test to increase foot traffic in its stores and prove that media can motivate consumers to visit stores for purchases

Leading Bookseller worked with Adelphic to address declining brick-and-mortar sales and prove that media could drive incremental store visits and purchases. Using Adelphic’s self-service omnichannel DSP, the bookseller aimed to increase foot traffic in stores and better understand the impact of media on in-person shopping behavior.

Adelphic ran two campaigns over three months across connected TV and online video, using targeting tactics such as keyword-based, purchased-based, geo-fenced, and audience-based methods. The campaign delivered 141 million impressions, reached 17 million households, and generated a 29% overall foot traffic lift and 33.6% lift in total sales, including a 51% in-store visitation lift from connected TV and $8.07 ROAS.