Case Study: Major Confectionary Food Manufacturer drives in-store sales and high viewability with Adelphic

Major Confectionary Food Manufacturer - Customer Case Study

Major Confectionary Food Manufacturer worked with Adelphic to run a cross-device video campaign aimed at driving in-store sales of its flagship candy product while keeping viewability above 70%. The customer needed a way to compare targeting approaches and prove that digital advertising was lifting offline purchases.

Adelphic used its platform with Nielsen Catalina Solutions’ loyalty card purchase data to test demographic, contextual, and behavioral targeting, while applying IAS pre-bid viewability segments and ongoing optimization. The campaign generated $673,000 in attributed in-store sales across 194,800 trips in five weeks, with behavioral targeting driving 69% of sales and trips and the campaign ending at 75% viewability.