Case Study: Largest Pizza Chain boosts online orders with Adelphic CTV advertising

Largest Pizza Chain - Customer Case Study

The Largest Pizza Chain worked with Adelphic during the early stages of the COVID-19 pandemic to prove whether connected TV (CTV) ads could drive online pizza orders. Using Adelphic’s people-based demand-side platform (DSP), the company launched a targeted CTV campaign aimed at measuring the impact of ad exposure on website purchases.

Adelphic implemented CRM-based audience targeting, automated content recognition (ACR), and custom conversion analysis to match CTV exposures to users and attribute online orders across devices. The campaign delivered strong measurable results, including a 152% month-over-month increase in conversion rate and 67% quarter-over-quarter growth, while enabling monthly cross-channel reporting on CTV-driven purchases.