Case Study: Educational Toy Subscription Company Drives Incremental Sign-Ups with Adelphic

How incrementality testing helped direct-to-consumer toy subscription company drive sign-ups

Educational Toy Subscription Company worked with Adelphic to better understand whether its advertising was truly driving subscription sign-ups and sales, or whether customers would have converted anyway. The company wanted a clearer view of incremental lift across different targeting tactics, including retargeting and lookalike audiences, to guide future media planning.

Using Adelphic’s incrementality testing and Conversion Lift reporting, the company ran a three-month campaign with eight targeting strategies and compared exposed users against a ghost bid control group. Adelphic’s real-time measurement showed incremental lift in both sign-ups and sales, helping inform future strategy, and the campaign ultimately delivered a $9.58 ROAS.