Case Study: Online Car Insurance Company boosts CTV conversion lift with Adelphic

How adelphic’s advanced reporting suite helped online car insurance company understand the success of their ctv ads

Online Car Insurance Company worked with Adelphic to better understand how its CTV campaigns were influencing website actions. The company wanted to optimize an existing CTV campaign to drive more consumers to complete a form on its site and to compare how different audiences responded to specific calls to action.

Using Adelphic’s Conversion Lift report, the insurer measured which viewers were exposed to its CTV ads and how many then submitted either a “Request a Quote” or “Contact Agent” form. Adelphic’s reporting showed that exposed users took action 97% more often than unexposed users, while “Contact Agent” delivered a 111% conversion lift and “Request a Quote” delivered a 76% lift, helping the company set future benchmarks for site visit and conversion performance.