Case Study: Leading Footwear Company boosts sales and ROAS with Adelphic

How a popular footwear brand drove sales among new and lapsed customers by leveraging Adelphic and the Viant Total Graph

Leading Footwear Company, a popular footwear brand, wanted to drive sales among new and lapsed customers using purely prospecting campaigns without any retargeting. They turned to Adelphic and the Viant Total Graph to help reach these audiences more effectively across desktop and mobile devices.

Adelphic onboarded the brand’s first-party data, built people-based lookalike targeting, suppressed past purchasers, and identified recent site visitors to optimize prospecting performance. Using tight frequency controls, DoubleVerify segments, and conversion tracking, Adelphic helped increase impression delivery and spend while delivering performance 12% above the client’s average ROAS, with 99% fraud-free and brand-safe ads and a 99% post-impression conversion rate versus post-click.