Case Study: Multinational Tire Manufacturing Company drives more store visits with Adelphic

How a multinational tire manufacturing company leveraged Adelphic’s identity resolution capabilities and first-party data integrations to drive more consumers to their stores

Multinational Tire Manufacturing Company worked with Adelphic to increase traffic from in-market tire shoppers to its network of U.S. tire dealers. The company needed a more effective way to identify and reach consumers actively shopping for tires and drive them into stores.

Using Adelphic’s identity resolution capabilities, first-party data integrations, and Advanced Reporting suite, the tire company ran two 60-day campaigns with targeted audience segments, competitor conquesting, and sequential cross-channel messaging across CTV, online video, mobile, and desktop display. Adelphic helped measure store visits at the user level and optimize campaigns in flight, resulting in six times as many store visitors in Q3 versus Q1, a 23% lift among exposed consumers, and a 77% reduction in cost per visit.