Case Study: Global Leading QSR Chain achieves 104% sales lift with Adelphic

Global Leading QSR Chain - Customer Case Study

Global Leading QSR Chain, an international quick-service restaurant brand with locations in more than 100 countries, worked with Adelphic to boost awareness and drive repeat visits before and during the COVID-19 outbreak. The chain needed a way to reach heavy QSR consumers and encourage in-store purchases while the market was rapidly shifting.

Adelphic ran two six-week cross-device online video campaigns using people-based 1:1 delivery, purchase-based targeting, and omnichannel planning informed by offline sales and foot traffic data. Adelphic also optimized for viewability, brand safety, and reach/frequency, and the campaigns delivered 167M impressions, 104% sales lift, 3x the QSR category sales lift benchmark, $0.64 ROAS, and 123% growth in online sales conversions from the first to the second campaign.