Case Study: Global Auto Manufacturer achieves transparent, 360-degree attribution and $22.1M in sales with Adelphic

Global Auto Manufacturer - Customer Case Study

Global Auto Manufacturer partnered with Adelphic to increase market share by 5% by 2020 while improving customer journey innovation and accurately attributing offline sales to TV and digital exposures. The automaker also wanted to move beyond the limits of the walled gardens and gain greater transparency into how media drove dealership sales.

Adelphic delivered an open, people-based approach using demographic data, vehicle sales and ownership data, multi-touch attribution, and TV exposure measurement via Inscape ACR technology. By identifying in-market and previously overlooked auto shoppers, layering in auto-intender and conquest segments, and connecting sales data back to media exposure, Adelphic helped attribute 885 vehicle sales worth $22.1 million, surpass benchmark conversion rates by 655% and revealing stronger purchase value from tablet-exposed customers.