Case Study: Discover Boating proves media drives manufacturer site visits with Adelphic

Discover Boating - Customer Case Study

Discover Boating, the world’s premier online boating resource, turned to Adelphic to validate that its paid media was driving users not only to its own website, but also to boat manufacturers’ sites. Using Adelphic’s Advanced Reporting capabilities, the team needed a way to attribute exposures from CTV and online video to specific manufacturer site visits.

Adelphic implemented a four-month campaign across connected TV and online video, using a hybrid multi-touch attribution approach with Advanced Reporting to connect impressions, clicks, and site visits across media channels. The campaign showed that more than 9% of all addressable touchpoints were tied to future manufacturer-direct site visits, with 68.7M addressable touchpoints and 6.3M pre-conversion touchpoints measured, proving the effectiveness of Discover Boating’s media efforts.

Discover Boating