Case Study: Asian Auto Manufacturer drives dealership sales growth with Adelphic

Asian Automaker Takes Advantage of Adelphic’s Ability to Deterministically Tie Cross-Channel Digital Media to Dealership Sales

Asian Auto Manufacturer partnered with Adelphic to run Q4 regional campaigns aimed at driving dealership sales growth across their full line of vehicles in 14 U.S. markets. The challenge was to connect cross-channel digital advertising to actual dealership sales and understand which media touchpoints influenced purchase decisions.

Adelphic used pixel tracking on dealer webpages to capture buyer intent signals, then applied its multi-touch attribution (MTA) suite and a deterministic integration with Urban Science to tie daily sales data back to digital interactions. This gave the customer near real-time visibility into the device and channel paths leading to sales, while Adelphic optimized toward top-performing devices, dayparts, and creative. The campaign attributed $16,729,919 in total sales, generated 559 attributed vehicles sold across 17 models, and increased ROAS by 1% versus the previous quarter.