Case Study: Uvex Safety Products strengthens B2B brand impact with (add)ventures

Uvex Safety Products strengthens B2B safety eyewear strategy with (add)ventures across three personas

The customer, Uvex Safety Products (a sub-brand of Honeywell), faced the challenge of standing out in a crowded B2B safety eyewear market. Despite being the number one selling brand, they needed to cut through the noise and strengthen their brand with a smart strategy. They engaged the vendor, (add)ventures, for services including brand strategy, research, and campaign development.

(add)ventures developed a strategic awareness campaign and new product launch toolkit, informed by unique buyer personas. The solution included a refreshed campaign for the Hydroshield product and the creation of a multi-use digital asset library. This approach helped reestablish Uvex as the industry leader, with the project manager praising the campaign's usefulness.

Uvex Safety Products