Case Study: Coram achieves a more accessible, personalized digital care experience with (add)ventures

Coram drives 63.5% more page views with (add)ventures

(add)ventures partnered with Coram, a leading home infusion and tube feeding therapy provider, to address the challenge of creating a new website that could deliver a consistent and personalized user experience for four distinct audiences: patients, caregivers, providers, manufacturers, and payors.

The solution was a dynamic care hub focused on accessibility, user experience, and content strategy. (add)ventures reimagined the website with audience-specific landing pages, easy-to-understand guides, and how-to videos to empower users. This approach led to significant results, including approximately 1.4 million site visits in the first six months and a 63.5% increase in page views, with over 100,000 views of the instructional videos within ten months.

Coram