Case Study: Get Locksmith achieves transparent multi-channel call tracking and pay-per-lead billing with Addsource

Get Locksmith - Customer Case Study

Get Locksmith is a nationwide franchise organisation focused on superior customer service and chose Addsource to centralise and professionalise its answering service and marketing tracking. The challenge was to support each franchise with local brand awareness, day-to-day lead generation and management, plus reliable call handling while tracking multiple advertising channels, call recording, billing, routing and a single dashboard for users.

Addsource implemented a validated call-handling and multi-channel tracking solution: all local numbers route to a single call centre, calls over 60 seconds are validated and billed at $2 per valid call, each franchise was assigned 10–15 tracking numbers for channels like Google, Bing, Facebook and Yelp, and three support lines were created for accounting, support and emergencies. With Addsource’s dashboard, call recordings, reports and billing, Get Locksmith could remove ineffective ad sources, optimise campaigns, and give franchisees transparent metrics to calculate conversions and improve performance, enabling better collaboration and measurable marketing ROI.

Get Locksmith