Case Study: Adzz (International SEO Agency) achieves performance-based pricing and automated lead tracking with Addsource

Adzz - Customer Case Study

Adzz is an international SEO agency serving clients worldwide that struggled with “contract jitters” from new customers and the complexity of moving to performance-based billing. Their existing monthly, multi-asset reporting (website, GMB, Bing, Yelp, paid vs organic, offline channels) was semi-manual, time-consuming and hard to convert into a true money metric. After trying competitors and custom builds, Adzz engaged Addsource to provide call tracking, lead validation and billing automation via a white‑labeled dashboard.

Addsource instrumented Adzz’s web and offline assets, captured call/text leads with recordings and segmentation, built validation rules from a 1‑week test (repeat callers, average call duration, spam rates, call center response), and integrated billing (Authorize.Net, PostPay with a $250 threshold) and per‑lead pricing. The month‑long pilot let Adzz confidently offer lower entry prices while protecting ROI, cut billing and tracking work to near‑zero hours, simplified disputes through the Addsource dashboard, and increased client confidence and spend — results they rolled out across all client projects.

Adzz

Ori L.

Chief Executive Officer