Case Study: The Economist achieves higher social sharing and lead captures with AddShoppers

Harnessing the Influencer Power of GMAT Test Takers

The Economist needed a way to measure social impact, boost word-of-mouth sharing, drive more referral traffic, and capture leads for its GMAT Tutor program. Although it had social profiles, it lacked visibility into what was working and had no reliable way to collect student email addresses for marketing. The Economist chose AddShoppers to help address these gaps.

AddShoppers implemented Shopper Analytics, Smart Sharing Buttons, Social Rewards, and Behavioral Targeting on The Economist’s GMAT Tutor site. The result was stronger social engagement and measurable lead generation, including an average of 1,100 email captures per month after launch, up from none previously. The 10% Social Reward also increased awareness of the program, with Google+ driving 67.7% of total shares.

The Economist

Elizabeth Alexander

Marketing Executive