Case Study: Gentleman’s Box achieves 23% more revenue with AddShoppers

30 Days with AddShoppers = 23% more revenue

Gentleman’s Box, a subscription service for men's grooming and lifestyle products, sought to boost brand growth and customer acquisition after a previous referral program delivered limited results. Their specific challenges were to increase referrals and conversion rates, quickly test content for optimization, and grow overall brand recognition. They turned to the vendor AddShoppers and its On-site Marketing Platform to implement new, personalized marketing tactics.

AddShoppers provided a solution that included Behavioral Targeting, Refer-a-Friend, Social Login, and the strategic placement of product videos directly on the Gentleman’s Box website. This approach allowed for rapid testing and optimization of content. The results were significant, with a 172.5% increase in conversion rates and a 23% uplift in revenue attributable to AddShoppers campaigns over a 30-day period. The platform also drove a 1,888% increase in video views and successfully added 166 incremental customers to their funnel.

Gentleman's Box