Case Study: Sea Ray achieves seamless on-site search and easier discovery with AddSearch

Sea Ray uses AddSearch widget to guide customers to new products

Sea Ray, the world’s largest manufacturer of pleasure boats, needed an intuitive way for site visitors to quickly find models, parts, and content on their website. They turned to AddSearch, deploying AddSearch’s on-page search widget—featuring “search as you type” and attractive thumbnail results—to deliver a search interface that fits Sea Ray’s look and feel.

AddSearch implemented the widget on Sea Ray’s front page, integrating instant suggestions and visual thumbnails to speed discovery and improve navigation. The result was a smoother, on-brand search experience that made it easier for visitors to locate information and products; while specific metrics aren’t disclosed in the case text, AddSearch’s solution clearly boosted findability and user engagement.

Sea Ray