Case Study: Point Loma Nazarene University achieves 33% increase in user searches with AddSearch

Point Loma Nazarene University - Customer Case Study

Point Loma Nazarene University faced an unwieldy, internally built site search that was difficult to tweak and maintain, leaving marketing staff unable to promote key pages or tailor results for different audiences. Director of Marketing David Gladson evaluated alternatives and selected AddSearch’s site search solution for its higher-education experience, flexibility, and ease of use.

AddSearch was implemented in about four weeks with simple onboarding and delegated admin access, enabling easy keyword/site-area adjustments, result promotion, and audience-specific rankings. The AddSearch deployment drove measurable gains: user search volume rose 33%, users needing multiple clicks fell by 10%, on-site engagement after search increased, and staff no longer worry about search—freeing the team from ongoing search maintenance.

Point Loma Nazarene University

David Gladson

Director of Marketing