Case Study: ESAB doubles click-through rates with AddSearch

ESAB boosts click-through rates 2–3x with AddSearch

ESAB, a global leader in welding and cutting solutions, faced a challenge in helping users find products across its 40+ localized websites and vast catalog. Their existing search solution could not keep up with frequent content updates and multilingual demands, risking user engagement and potential sales. They turned to AddSearch to implement a smarter site search.

AddSearch provided a flexible, API-powered solution with real-time indexing and multilingual support. This allowed ESAB to build a tailored and faster search experience. As a result, they doubled their click-through rates on key products, with CTR increasing 2-3 times within weeks of implementation.

ESAB