Case Study: Robert Gordon University achieves 30% increase in course page traffic with AddSearch

30% Increase in Traffic to RGU’s Course Pages

Robert Gordon University (RGU) needed to improve its site search — including indexing web content, PDFs and text files — but rejected a complex in-house build due to time and resource constraints. They chose AddSearch, implementing an API-powered search to give them the flexibility and precise control required.

AddSearch supplied a documented API, fast customer support and rapid product development, allowing RGU to build a tailored search experience. The new AddSearch solution made search more user-friendly for students and staff and drove a measurable 30% increase in traffic to RGU’s course pages.

Robert Gordon University

Sean Brosnan

Digital Content Manager