Case Study: Les Mills improves address accuracy and gym location strategy with Addressfinder

Les Mills - Customer Case Study

Les Mills, a global fitness company, needed to ensure the accuracy of its member address data for mailing and for strategic analysis on gym locations. Their existing free-form address fields and previous solution using the NZ Post PAF file resulted in inaccurate data, leading to undelivered mail and unreliable analytics. To solve this, they turned to Addressfinder for its address verification service.

By implementing Addressfinder's validation into their CRM and website, Les Mills began capturing correct address data. This solution from Addressfinder resulted in a significant drop in undelivered mail and enabled the company to make much better, data-driven judgments on the optimal placement for new gyms.

Les Mills

Mac (Brent) Nathan

Head of Technology