Case Study: walllet.com Achieves 91.6% Install-to-Account-Creation with Addressable

Walllet.com achieves 91.6% install-to-account creation with Addressable

walllet.com, a crypto wallet provider, faced the challenge of scaling beyond inefficient vanity app installs to acquire genuine, active users across global markets. Their previous methods lacked the precision to target verified on-chain wallet holders, leading to high acquisition costs and uncertainty about user quality. They partnered with Addressable to leverage its platform for verified on-chain audience targeting.

Using the Addressable platform, walllet.com implemented a strategy focused on precision targeting of verified crypto users, global geo-optimization, and continuous creative and demographic refinement. This solution delivered exceptional results, including 5,333 app installs and an industry-leading 91.6% conversion rate from install to account creation on Android. Addressable helped walllet.com achieve a blended cost-per-install of $1.52, a massive reduction from their initial $50 CPI, ultimately leading them to replace their previous agency.

Walllet.com