Case Study: a top 5 global derivatives exchange achieves behavior-shaping reach across verified wallet owners with Addressable

Top 5 Global Derivatives Exchange reaches 50% of 23M wallet owners with Addressable

The customer, a top 5 global derivatives exchange, faced the challenge of making its new TradFi product launch stand out in a crowded market. A single impression was not enough to shift user behavior, and the exchange needed a way to reach a high-quality audience with enough frequency to build lasting brand recall. They partnered with Addressable and used its advertising platform to solve this problem.

Addressable implemented a multi-touch behavior shaping strategy focused on reaching 23 million verified wallet owners. The solution delivered 6-9 exposures per user at a highly efficient CPM of $5.52, achieving 50% coverage of the target audience. This scale and frequency at a premium audience quality created an inflection point for predictable behavior shift, building a foundation for long-term market leadership.