Case Study: Swapin achieves lower CPC and CPM with Addressable

Swapin cuts CPC by 72% with Addressable

Swapin, a company making cryptocurrency easier to use, faced the challenge of precisely reaching real crypto wallet owners with traditional marketing tools. They needed to target high-intent audiences and optimize conversions without overspending, so they partnered with Addressable and its platform for a smarter solution.

By implementing Addressable's platform, Swapin utilized precise on-chain data and AI-powered targeting to focus on high-value users. This solution delivered remarkable results, including a 72% drop in cost-per-click and a 28% reduction in cost-per-thousand-impressions, allowing Swapin to allocate its budget more effectively and achieve measurable growth.

Swapin