Case Study: Wohlfühlhotel Mei Auszeit boosts occupancy and direct bookings with ADDITIVE

Wohlfühlhotel Mei Auszeit drives 85% new guests in one year with Additive

The customer, Wohlfühlhotel Mei Auszeit, a 20-30 room hotel in South Tyrol, Italy, was seeking to increase its occupancy rate and build a sustainable email database for long-term guest engagement. The hotel's owners, the Gruber family, partnered with the vendor ADDITIVE, which provided a comprehensive campaign strategy to address these challenges.

ADDITIVE implemented a strategy focused on attracting the right guests and converting inquiries into bookings. The results were significant, with the hotel seeing around 85% new guests within a year. Furthermore, over 30% of inquiries became reservations, with an average reservation value of €1,200, demonstrating the campaign's effectiveness in driving valuable direct bookings for the hotel.

Wohlfühlhotel Mei Auszeit