Case Study: Hotel Grand Elisabeth boosts bookings and ROI with ADDITIVE

Hotel Grand Elisabeth drives 1,300% ROI in six months with Additive

The Hotel Grand Elisabeth, a new 130-140 room hotel in Bad Ischl, Austria, faced the challenge of building brand awareness and ensuring stable occupancy from its opening day. To meet these key objectives, the hotel partnered with vendor Additive to implement an automated, data-driven marketing system.

Additive implemented a broad marketing mix across multiple channels, supported by the right software, to position the new hotel with its target audience and attract new guests. The results were significant, with the campaign generating over 3,000 potential new guests and 980 bookings. This effort achieved an average ROI of 1,300% in marketing during the first six months of the collaboration between Additive and the hotel.

Hotel Grand Elisabeth