Case Study: Feuerstein Nature Family Resort attracts new guests with ADDITIVE's hotel marketing strategy

Feuerstein Nature Family Resort drives 2,600 new guests with Additive

The Feuerstein Nature Family Resort, a hotel in South Tyrol, Italy, faced the challenge of attracting a new clientele following its transformation from a three-star to a five-star luxury family resort. To drive bookings from this new target audience, the resort partnered with vendor Additive and utilized its online marketing system.

Additive implemented an innovative online marketing strategy for the resort, which included a highly successful TikTok campaign. This approach allowed the resort to precisely measure campaign performance based on enquiries and revenue. The results were significant, generating over 2,600 leads and achieving a return on investment of over 2,500% in the 2024 campaign year, with approximately 70% of reservations coming from new guests.

Feuerstein Nature Family Resort