Case Study: EGGER boosts hotel marketing ROI with Additive

EGGER boosts hotel marketing ROI 1,200% with Additive

The customer, EGGER, operates the Granpanorama Hotel StephansHof, a 40-50 room hotel in Italy. The challenge was to optimize capacity utilization and attract new guests from key target markets. To address this, the hotel began using tailor-made marketing measures and advanced marketing automation software from the vendor, ADDITIVE.

ADDITIVE implemented a results-oriented marketing approach with adjustments based on occupancy rates. The solution led to a significant reduction in seasonal fluctuations and successfully attracted new guests. The measurable results were substantial, including an over 1,200% ROI in marketing for 2024, the attraction of 2,600 potential new guests, and 87% of reservations coming from new guests.

EGGER