Case Study: ALPIANA Resort increases revenue with Additive marketing automation

Alpiana Resort drives more than €1.5 MM in added marketing value with Additive

The Alpiana Resort, a luxury hotel in South Tyrol, Italy, sought to enhance its online marketing to drive more direct revenue. The hotel partnered with the vendor Additive for its expertise in marketing automation and data-driven online marketing solutions.

Additive implemented a comprehensive marketing automation strategy for Alpiana Resort, leveraging guest data to generate leads and drive bookings. The solution delivered significant results, including over €1.5 million in added marketing value for 2024, the generation of 5,500 new potential guest leads, and a remarkable 70% of reservations coming from new guests.

Alpiana Resort