Case Study: Active Family Spa Resort Stroblhof achieves systematic revenue growth with Additive

Active Family Spa Resort Stroblhof drives 1,500 reservations with Additive

The Active Family Spa Resort Stroblhof, a family-run hotel in South Tyrol, Italy, sought to improve its marketing effectiveness and measure the success of its online efforts. To address this challenge, they partnered with vendor Additive and implemented its data-based online marketing and marketing automation software system in 2019.

By utilizing Additive's system, the resort could leverage its guest data for targeted marketing, ensuring their budget was spent only on proven, high-return strategies. The results were significant, including over 1,500 reservations in a single year, with 68% being new guests. Additive's solution delivered a remarkable 1920% ROI and generated over €4.1 million in yearly reservation turnover and added value for the hotel.

Active Family Spa Resort Stroblhof