Case Study: Driver Require boosts high-volume driver recruitment with Addictivity

Driver Require scales thousands of placements with Addictivity

Driver Require, a UK-based specialist driver recruitment business, needed a digital solution to support its high-volume placement of HGV, courier, and last-mile drivers. Their challenge was to create a mobile-first application journey that prioritized the key information drivers care about, such as pay and hours, in order to maximize conversion rates at scale. They partnered with the vendor Addictivity for its Agency Accelerator Programme and website design services.

Addictivity rebuilt the Driver Require website around an optimized, mobile-first application process designed for fast conversion. Furthermore, through the ongoing Agency Accelerator Programme, Addictivity provided always-on demand generation and content tuned for driver search behavior, ensuring marketing efforts were in lockstep with operational demand. This comprehensive solution from Addictivity enabled the business to successfully make thousands of placements across the UK.

Driver Require