Case Study: Woo achieves safe, privacy-first dating at scale with Addevice

Woo builds a women-first dating app with Addevice, reaching 4.5 million users

Addevice was hired by Woo, a dating app focused on the Indian market, to build an application from scratch that prioritized women's safety and privacy. The client's challenge was to create a unique, user-friendly product that stood out from competitors. Addevice was tasked with developing a successful MVP with built-in messaging, all while meeting a strict budget and a tight deadline.

The solution implemented by Addevice included safety features like incognito mode, AI-powered matching, and private chat rooms that only open upon a mutual match. The vendor delivered a fully functional app for both iOS and Android. As a result, Woo grew to over 4.5 million users, achieved over 1 million matches, and became a top-rated dating app on both the App Store and Google Play with a 4.1 average user rating.

Woo