Case Study: a gas and electric company increases brand awareness with AdDaptive

Utilities Company Builds New Service Awareness Among Current Customers

a gas and electric company sought to increase awareness of a new service and re-engage its existing client base to inspire upgrades. To meet this challenge, they partnered with AdDaptive.

AdDaptive implemented a customized account-based marketing strategy, onboarding a list of companies to target. They utilized a combination of display and video media to optimize the campaign's impact. The solution successfully promoted the brand's new services to its current clients, and the client was pleased with the significant brand awareness AdDaptive generated, which motivated customers to take advantage of the advertised upgrade.