Case Study: a B2B software company achieves over 1,000 conversions with AdDaptive

Software Company Drives Conversions From Previously Interested Prospects

A B2B software company wanted to drive conversions from users who had previously interacted with its advertising creatives but had not yet converted. They partnered with AdDaptive to develop a strategy to effectively re-engage this specific audience.

AdDaptive implemented a tailored solution with frequency capping and brand safety measures to re-engage users without overwhelming them. This strategy delivered over 12 million impressions and drove more than 1,000 conversions in just two months, significantly exceeding the client's KPIs. The success and transparency of the campaign led to AdDaptive managing additional ongoing monthly campaigns for the client.