Case Study: a roofing company re-engages prospects and boosts CTR with AdDaptive

Roofing Company Re-engages Prospects Successfully During Peak Season

The roofing company, a client of AdDaptive, faced the challenge of achieving a high click-through rate in the construction industry, which typically has low digital engagement. Their goal was to effectively re-engage roofing contractor prospects during the peak season.

AdDaptive implemented a solution using B2B Sponsored Content and IP targeting strategies. By leveraging a combination of offline and online data for targeting and retargeting, AdDaptive delivered four campaigns with above-industry-average CTRs, peaking at 0.20%. This strategy successfully drove organic traffic to the client's website and reached their audience across multiple devices.