Case Study: Healthcare Company achieves higher conversions with AdDaptive's B2B targeting

Healthcare client achieves conversion goal by complementing its internal solution with AdDaptive’s refined B2B targeting

A healthcare company wanted to increase white paper downloads and optimize its conversion rate among oncologists and medical professionals. To meet this challenge, they partnered with AdDaptive to complement their internal marketing solution.

AdDaptive implemented a tailored strategy using validated offline data matched to digital identifiers to precisely target the B2B healthcare audience. The results significantly exceeded the client's internal efforts, leading to a 180% budget increase with AdDaptive. This investment generated over 18,000 conversions in two months and increased the client's site traffic, form fills, and orders by 16% year-over-year.